1
Clarify
2
List
3
Examine
4
Assess

Step 1: Clarify Your Needs

Define what you're looking for before you start shopping

What product are you evaluating?

Start with the product category or type.

What type of product are you researching?

What does this product need to DO?

Be specific about function and performance level needed.

What is the main job this product needs to do?
How well does it need to work?

What are your PRIORITIES?

Drag to reorder. Your #1 priority will be weighted 2× when scoring products in Step 4.

📝 Your Problem Statement

Fill in the fields above to generate your problem statement...

Step 2: List Your Candidates

Find and create a shortlist of products to evaluate

First: How are you finding products?

Choose the approach that fits your situation.

🔍 Starting From Scratch

You don't have a specific product in mind yet.

  • Need to discover what's available
  • Want to compare multiple options

🎯 Have a Product in Mind

You already know a specific product.

  • Someone recommended something
  • Saw it advertised

📋 Finding Products from Scratch

1. Search Strategically

  • Google: "[product type] for [your specific need]"

2. Check 3-4 Sources

  • Amazon, Target, or store websites
  • Wirecutter, Consumer Reports, Reddit
  • Social media reviews

🎯 Evaluating a Specific Product

1. Write Down Your Product

  • Brand name and exact product name

2. Find 2-3 Alternatives

  • Similar price range and function
  • Available at the same stores

Your Product Shortlist

Add 2-5 products you want to evaluate.

Step 3: Examine the Data

Collect safety and performance information for each product

Remember: All fields are optional. Fill in what's relevant and leave the rest blank.

Step 4: Assess the Trade-offs

Compare your options and make your final decision

Your Priorities from Step 1:

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Changed your mind? Adjust here and scores will recalculate.

The Comparison Scorecard

Scores auto-filled from Step 3. Edit if needed. Your top priority is weighted 2×.

The Trade-Off Reality Check

Think through what you're gaining and giving up.

What am I giving up with this choice?

What am I gaining with this choice?

Can I live with this trade-off?

📝 Your Final Decision Statement

"I'm choosing [product] because [reason]."